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コピーライティング

Give your audience a reason to read and a clear next step. Shape websites, campaigns and business messages around approved facts and a focused brief.

A person writing notes in an open notebook with a red pen.
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Audience · Message · Action

Words with a clear purpose

Start with what readers need to understand or do. The channel, tone, evidence and desired action guide the writing.

Website and service content

Shape clear copy around the people using your website and the action you want them to take. Provide the service facts, audience and approved brand tone.

Business and marketing messages

Plan product descriptions, campaign messages and other business copy around a defined brief. Claims, prices and product details need an approved factual source.

Editing an existing message

Bring existing text that needs a clearer structure or more consistent tone. Agree how much should be rewritten and what information must be retained.

Multilingual content planning

Discuss original writing and translation as distinct stages. The brief should identify the markets, languages, terminology and review responsibilities for each deliverable.

Your project

Define what the words need to do

  • Audience and desired action
  • Approved facts and brand voice
  • Channels, length and deadline
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From brief to publishable copy

  1. Define the message

    Agree the audience, channel and action the copy should support.

  2. Shape the draft

    Organise the supplied facts into a clear message and useful structure.

  3. Review the wording

    Confirm factual claims and feedback before the final copy is used.

役立つ情報

Your questions, answered

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What should I send for a quotation?

Describe the service, source and target languages, audience, volume and deadline. Include the files or a representative sample and any formatting, certification or technical requirements. A clear brief allows the team to confirm scope, availability and pricing.

How are price and turnaround confirmed?

The quotation depends on the actual material and requirements. Language pair, complexity, volume, quality of supplied files and timing can affect the work. Agree the deliverables, payment terms and delivery date before the assignment starts.

Who confirms the facts and claims?

Provide approved service or product facts, prices and brand guidance for the writing brief. Agree who reviews the draft before it is used. Factual claims and any later changes should be checked against the approved information.

What happens if the brief changes?

Contact the team when the source, timing or requested deliverables change. Additional work and revisions are reviewed against the original scope. The agreed quotation and applicable company terms determine the next step.

次のステップ

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Share the material, audience and practical requirements for your project.

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