Professional Copywriting Services

If you have something to say, we can write your message in a creative and effective manner that will capture your market, using our experience and knowledge. The team at Writing Sense combines extensive experience in writing and marketing to produce original and creative copy for any topic or niche.

We have the resources to create a simple landing page, write a complete website, or build a large SEO network that requires bulk content. A separate team checks all copies for uniqueness and proofreads them to ensure the highest standards through a rigorous quality control process.

Do you need copies in languages other than English?

Please inform us about our pool of quality writers in many languages, including Russian, German, Italian, and more.

Why should you choose us?

I have over 15 years of experience.

LSA GLOBAL produces all work as 100% original.

We guarantee the quality of our work.

We offer professional writing and editing services.

LSA GLOBAL provides fast turnaround times.

We ensure that our content is SEO-friendly.

LSA GLOBAL has got extensive marketing experience.

We provide world class service.

FURTHER ASPECTS OF COPYWRITING

 

What does copywriting mean?

The copywriter aims to push the reader to make a decision, make a purchase, or take another action through quality content. Indeed, the text plays a most important role, whether it is an advertising spot or online content. An appropriate speech is necessary for the most sensational images in television advertising to have the desired effect.

Marketing originated the concept of copywriting, which pertains to the professional writing of advertising texts. Of course, “editing” corresponds to “writing,” with “text” being designated as the “copy” in the language of publishing, journalism, and advertising. In French, “editor advertising” or “designer-editor” is given.

Notice
Copywriting aims to attract attention, arouse interest, stimulate desires, and prompt action. Different copywriting methods can achieve this depending on the target groups.

 

A copywriter writes.

A copywriter writes content differently from a journalist, for example. Indeed, a content writer must first inform his readers, while a copywriter aims to trigger an action in his reader. Companies are increasingly adopting a content marketing strategy, which highlights informative content rather than simple advertising messages. This does not prevent these two approaches from mixing.

a. A copywriter writes.

You, as a copywriter, write a wide range of texts, including product descriptions, content for social networks, contributions to blogs, and articles on the web. Copywriters are not limited to the Internet when it comes to the potential area of focus. Copywriters outside the Internet were and continue to be responsible for carrying out various marketing actions. For offline marketing, companies can use various strategies.

Companies mail advertisements for products in newspapers and magazines and use radio and television advertising.

We create brochures for fairs, design posters, make coupons, and create product packaging and labels.
However, nowadays, copywriters primarily write texts for online campaigns. Some forms of online marketing include:

I will rewrite the user’s text to be in active voice:

– Write product descriptions.

– Create product advertisements for platforms like Google or Facebook.

– Produce demo videos.

– Send emails.

– Prepare case studies that highlight the usefulness of a product.

– Write blog posts and contribute to them.

– Collect customer contributions and recommendations for testimonial advertising.

As a copywriter, it is important for you to put yourself in the place of your target for this purpose. Potential customers should be the intended audience for advertising texts, whether online or not, and they should open a dialogue. You can win new customers or heal existing customer relationships by managing to establish and enhance direct contact.

b. A copywriter writes.

Copywriters can write one or more texts for a single campaign, depending on the type of product or service you want to promote. You must determine the appropriate content, tone, and target audience. Ensuring a good coherence of the whole message, texts and graphics combined is also necessary. The copywriter must demonstrate creativity and a willingness to take a close interest in a field that he may not necessarily know. Indeed, depending on the product or service, one must know how to adopt the necessary tone, which can range from serious to humorous.

 

How can I become a good copywriter?

Specific training is not necessarily required for a copywriter position. Many people have received training “on the job” in agencies. However, following a training for copywriting is advantageous from many points of view. Training will teach you how to think strategically, how to find ideas, and of course, how to master the necessary basics, such as in computer science. Additionally, work-study training gives irreplaceable field experience. The copywriter will benefit from having the following skills and abilities, regardless of their background.

Having a good linguistic fluency. I exhibit creativity and fantasy. Should possess broad general knowledge. Should have curiosity. Must be ready to learn. Be able to do research.

 

How to trigger an action

The effectiveness of a copywriter is measured by the number of actions triggered by the marketing campaign (we talk about conversion rate). To explicitly trigger an action in a potential consumer, we will write a sentence such as “Order now” or “Visit our online store”. These are calls-to-action (CTA, call to action). Pay attention to the following three points to trigger a reaction from the reader:

You have to define in advance who you want to reach with your content, and actively address your target.
You have to convince the recipient of the product or service by highlighting its unique advantage, in English its USP (unique selling proposition). At the same time, this answers the question of what differentiates the product or service from the competition.

For the reader, carrying out an action must be as simple as possible. If you want the reader to watch a video of the product, you have to actively solicit them to do so: “Click on the video to discover the unique features of the product”.

Advice
Satisfied customers can provide recommendations or testimonials, which will boost your credibility.

What are the types of copywriting?

In all, there are 27 million pieces of online content shared per day (2016 statistics). So how do we ensure that the advertising message that we broadcast does not get lost in this mass of information? Businesses are increasingly turning to expert copywriters to get higher Google search placements, to expand their customer base, and ultimately to brand themselves as a brand with highly individualized content that delivers added value. . There are different types of copywriting depending on the objectives. Here are the main ones.

I write SEO copy for SEO purposes.

Writing content optimized for search engines uses keywords that help obtain a good placement in Google searches, regardless of whether the text is primarily advertising or informative. Including the keywords corresponding to the product effectively is the primary concern in the texts. Using these keywords to clearly define the theme of the page is no longer a question of multiplying their use. In this context, content marketing has increasingly emphasized the importance of the informational content of optimization texts. The copywriter must adapt to all these developments, which increasingly require him to write texts of a certain length.

Advice
Our guide provides ten tips for optimizing your content for search engines.

Write copy to incentivize purchases.

The copywriter faces the challenge of convincing the reader of the qualities of a product or service and ultimately encouraging them to buy through purchase incentive copywriting. Doing this is easier said than done. Marketing experts often possess creative skills and in-depth knowledge, which are essential in addition to a convincing style. We recommend the following strategy to trigger the reader’s act of purchase.

Please direct your message clearly towards the target and address them directly.

Identify the problem that the product or service solves. The potential client should present the problem in a colorful and engaging manner to arouse interest and inspire confidence.

Explain why no one had really solved the problem before.

Tell how you discovered that you could really solve the problem.

Then you should tell the reader how they can also obtain the product or service and thus solve their problem.

I write technical copy.

Technical copywriting refers to the act of writing texts that focus on a specific theme or sector and require genuine technical knowledge. The objective is to add value to the reader by providing technical knowledge. Professional copywriters are usually not technical copywriters, but experts in their field. Indeed, entrusting the writing of a text on the titration of hydrochloric acid to a chemist is better than entrusting it to an advertiser. The editor faces the challenge of targeting texts to specialists. The contents must be factually accurate and detailed. Technical copywriters can write contributions, such as blogs, magazine articles, or user manuals, in addition to advertising content.

I write content copies.

Content writers create website content, with a focus on a specific topic. The sites provide users with information on these subjects and keep them informed of the latest news. As a content writer, we frequently write articles that explain how to do things, accompanying users step by step. When composing texts, it is important to create attractive and interesting content. Indeed, we can hope that a potential customer will decide to buy if he finds a contribution both entertaining and informative.

I engage in creative copywriting.

Good Creative writers choose a theme and discuss specific products or services in their contributions. Creative copywriting is brought closer to purchase incentive copywriting because both aim to convince potential customers of the qualities of a product or service. Great Creative copywriters often generate slogans for companies, create headlines, and develop concepts. A background in marketing is common among many creative writers, while others possess a natural talent for presenting a topic in an attractive way.

To summarize

Copywriters convey clear messages that allow an advertisement to stand out from the crowd and not blend in with the crowd, whether in print, television, radio, or the Internet. Copywriters experience different workdays. He writes a publicity pitch or imagines a slogan one day; he writes a text for a demonstration video the next day. In the end, the reactions he has triggered measure the success of his work.